Fox Covert Farm
An Irish hemp farm with 6+ years of growing experience — finally with a website that tells the farm story, sells the products, and ranks #1 on Google for the keywords that matter.
Fox Covert Farm grow hemp on their own land in Ireland and sell it directly — hemp hearts, milled hemp, and a growing range of single-source products — to consumers nationwide and to stockists at wholesale. Six-plus years of farming experience, full traceability, and a brand story that genuinely stands out from imported and blended hemp competitors. The catch: their existing WooCommerce site was outdated, hard to navigate, and had almost zero SEO foundation. The farm was punching well below its weight online.
1600 × 1600 (1:1) · /case-studies/fox-covert-farm/hero.webp
Two Audiences
Health-Led Consumers
Irish customers buying hemp hearts, milled hemp, and recipes for their daily nutrition — buyers who want traceable, Irish-grown, single-source produce, not imported blends.
Stockists & Trade Buyers
Health-food shops, cafés, and retail stockists who want wholesale pricing, easy reordering, and a brand story they can confidently sell behind their own counters.
The Challenge
Fox Covert Farm had a real product, six-plus years of farming history, and a genuine Irish-grown story — but the website wasn't carrying any of it. An outdated WooCommerce build with confusing navigation, no SEO work, and no real storytelling meant the brand was invisible in Google and forgettable on first visit. Customers searching for hemp hearts or milled hemp were finding imported competitors. The farm's biggest advantage — grown right here in Ireland — wasn't being seen by the people most likely to buy.
Outdated WooCommerce site
The old shop was dated, hard to navigate, and confusing to browse. Customers landing from any channel were bouncing before they understood what made Fox Covert different.
Zero SEO foundation
No on-page SEO, no targeted content, no schema, no real structure. Google had nothing to rank — so for the keywords that mattered, Fox Covert was nowhere to be found.
Farm story missing
The biggest commercial advantage — Irish-grown, single-source, full traceability — was barely visible on the old site. The brand was selling on price-equivalent terms with imported blends.
No clean route for stockists
Wholesale and stockist enquiries needed a proper home. The old site had no clean registration flow, no wholesale pricing visibility, and no way to manage trade orders cleanly.
Farm Story Meets SEO
The brief: rebuild the entire shop from scratch, tell the farm story properly, and engineer the site to rank for the exact keywords Irish hemp buyers are typing into Google. The result is a story-led WooCommerce store with separate B2C and stockist (wholesale) flows, a deep content layer of recipes and product education, and SEO baked into every page from launch.
Full WooCommerce rebuild
Complete e-commerce rebuild on WordPress + WooCommerce — modern, fast, easy to navigate, and built for repeat orders.
B2C + stockist flow
Two clear paths — direct-to-consumer storefront for everyday buyers, plus a stockist registration with wholesale pricing for trade customers.
Story-led design
The site finally tells the farm story properly — Irish-grown, single-source, full traceability — alongside the product benefits that drive buying decisions.
Recipe & benefits content
Multiple blogs and educational pages on hemp recipes, nutrition, and product benefits — content that attracts long-tail search and builds repeat traffic.
SEO foundation rebuilt
Schema markup, sitemap, robots, image optimisation, internal linking, Search Console verified — every SEO fundamental shipped from launch.
Mobile-first shop
Most product browsing and checkout happens on a phone. The storefront is built mobile-first, with a checkout that converts on small screens.
Easy team management
WordPress CMS so the team can add new products, publish recipe blogs, and manage stockist accounts without waiting on a developer.
Secure & maintained
SSL, daily backups, plugin updates, performance monitoring — the technical side handled so the farm can focus on growing and selling.
Maintenance, Hosting & SEO
Fox Covert Farm went live with a full ongoing partnership — engineered to grow rankings, expand content, and keep the brand at the top of Irish search results for hemp products month after month.
Project Gallery
Homepage · Nutty Soft Hemp
Product Page · Hemp Hearts
Recipes · Long-Tail SEO Content
Recipe Detail · Hemp Hearts Salad
The Results
Unlike the case studies still tracking 30-day Search Console data, Fox Covert Farm has been live long enough to show real, measurable wins. The two highest-intent commercial keywords for the business — hemp hearts and milled hemp — both currently rank #1 in Ireland on Google. The farm story now leads every customer journey, and stockist registrations are flowing through a clean dedicated channel.
Ireland's #1 ranking hemp brand on Google for hemp hearts & milled hemp
Got a great product hidden behind an outdated website?
If your shop isn't telling your story and Google can't find you for the keywords that matter — let's fix it.