KH Engineering
Ireland's leading structural steel and fabrication company — 45 years in business, finally with a website to match.
KH Engineering has spent 45 years building Ireland's most demanding structural steel and fabrication projects — from national-scale infrastructure to award-winning industrial builds. Yet their entire online presence was a single holding page. No traffic. No leads. No way for tender-issuing decision-makers to verify the company existed online.
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Two Audiences
Tender Decision-Makers
Architects, contractors, and project managers researching steel suppliers before issuing RFPs need to see credibility, scale, and project history — instantly.
The KH Engineering Team
A WordPress CMS the team can update themselves — new projects, news, awards, and content added without waiting on a developer.
The Challenge
KH Engineering's reputation in Irish structural steel was built on four and a half decades of delivered work. The problem wasn't credibility in the industry — it was credibility online. A holding page meant zero organic traffic, zero inbound enquiries, and a digital footprint that did not match a company of their stature.
No traffic, no leads
A holding page returns nothing in Search Console — no clicks, no impressions, no awareness. Every potential lead searching "structural steel Ireland" was finding competitors instead.
Brand mismatch
Industry leaders with national-level projects should not look the same online as a one-person operation. The disconnect was costing them tender opportunities.
Hidden track record
Four and a half decades of completed projects, sector expertise, and awards — none of it visible. Decision-makers were missing the proof they needed.
No keyword footprint
A holding page has no service descriptions, no location signals, no project content. Google had nothing to rank, so the site never appeared.
Engineered to Rank
Every decision on this build was made through one lens — get found for the keywords structural steel buyers actually use. That meant a multi-page architecture, content-rich service pages, and an SEO foundation baked into every component, not bolted on after launch.
Multi-page architecture
A dedicated page per core service — each targeting specific commercial keywords with the depth needed to rank.
Project showcase
Curated section dedicated to national-level projects and awards — the strongest credibility asset on the site.
WordPress CMS
Chosen so the team can update content and add new projects without waiting on a developer.
SEO foundation
Correct heading hierarchy, schema markup, image optimisation, sitemap, robots.txt, GSC setup — every fundamental in place from day one.
30-day delivery
From kick-off to live, the entire build shipped in 30 days. Fixed timeline that matched the commercial promise made at the start.
Industrial design language
A clean, premium aesthetic that signals scale, longevity, and quality — matching the work delivered.
Mobile-first & fast
Built so the site loads quickly on a contractor checking it from a building site on 4G, not just office wifi.
Schema markup
Structured data for the business, services, and projects — engineered for rich search results and AEO discovery.
Maintenance, Hosting & SEO
Beyond the build, the site went live with a full ongoing partnership — engineered to keep KH Engineering visible, secure, and growing in search results month after month.
Project Gallery
Homepage Hero
Sectors We Work In
Award-Winning Projects
Sector Detail
The Results
This case study is publishing alongside launch. The promise made at the start of the project was top 3 rankings within 30 days of going live, alongside measurable traffic and impressions in Google Search Console. The data lands at the 30-day mark.
📊 Search Console data publishing here in July 2026 once the 30-day window completes.
Built and shipped in 30 days for Ireland's leading structural steel company
Got a business that deserves a real website?
Whether you're hiding behind a holding page or your current site doesn't reflect what you've built — let's fix it.