Stitch Me Up
A custom embroidery and print brand with a cult Instagram following — finally with a website that ranks, captures leads, and lets customers preview their logo on the garment before they hit send.
Stitch Me Up had built a genuinely converting Instagram presence — a loyal customer base ordering custom embroidery and print straight through DMs. The catch: zero presence outside social. Anyone Googling 'custom embroidery Ireland', 'personalised workwear', or 'embroidered hoodies' was finding competitors instead. There was no home base for trust, no way for an event organiser or corporate buyer to vet the brand, and no clean route to send a logo and brief without messy back-and-forth in DMs.
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Two Audiences
Custom Order Customers
People who know what they want printed or embroidered — and want a clean, structured way to pick a garment, upload their logo, see roughly where it'll sit, and submit the brief without bouncing between Instagram and email.
Event, Club & Corporate Buyers
Event organisers, sports clubs, schools, and businesses booking bulk orders or onsite embroidery work — buyers who need to see a real website with services laid out before they'll send a brief to an Instagram account.
The Challenge
The Instagram feed was doing the heavy lifting on conversions, but it had hard limits. Anybody searching for the service in Google would never see Stitch Me Up. DMs are great for the loyal customer — but they're a wall to anyone vetting the brand for the first time. And every custom order meant chasing logo files, references, and details across DM threads. The brand was leaving real money on the table — not because of demand, but because of where that demand had to land.
Invisible in Google
Anybody searching for the service keywords — custom embroidery, personalised workwear, embroidered hoodies, printed gifts — would never see Stitch Me Up. Every one of those searches was going straight to competitors.
DMs alone don't build trust
Instagram works for the loyal customer base. But for a corporate buyer, an event organiser, or anyone discovering the brand for the first time, no website means no credibility — no matter how good the feed is.
Messy custom order flow
Every embroidery and print order needs a logo file, a brief, garment choices, and placement. Doing all of that through DMs means lost attachments, long threads, and a customer experience that feels improvised.
No professional front for events
Onsite event work, sports clubs, schools, and corporate bulk orders need a website to land on. Without one, those higher-value buyers were quietly going elsewhere.
A Home Base That Sells
The brief: keep what's working on Instagram, then build a proper home base that ranks for the service keywords, builds trust on first impression, and turns the messy DM-order flow into a clean, branded experience. The centrepiece is a custom logo-upload form that lets customers pick a garment, upload their design, and see where it sits before they submit — backed by a multi-page WordPress site engineered to rank.
8-page service architecture
Home plus a dedicated page for each core service — custom workwear, personalised gifts, embroidered hoodies, and more. Each page targets its own commercial keyword set with the depth needed to rank.
Custom logo-upload form
Customers pick a garment, choose embroidery or print, upload their logo or design, mark placement, and submit — the full brief lands in Stitch Me Up's inbox with the file attached. No more lost DM attachments.
Preview before they buy
A visual mockup step in the form lets customers see roughly where their logo sits on the garment before they hit send — a small touch that builds confidence and reduces back-and-forth.
Brand-led design
Visual language and tone matched to the Instagram feed — so customers crossing over from social feel they're in the same brand they already trust.
Events & onsite section
Dedicated content for events, clubs, schools, and corporate bulk orders — the buyers who won't ever contact an Instagram-only business.
SEO foundation
Each service page targets specific keywords. Correct heading hierarchy, schema, image optimisation, sitemap, robots.txt, and Search Console — every fundamental shipped at launch.
Mobile-first build
Most traffic lands here from Instagram clicks on a phone. The site is built mobile-first, with the upload form optimised for thumb-driven use.
Secure & maintained
SSL, daily backups, plugin updates, and ongoing maintenance handled — the brand doesn't touch the technical side.
Maintenance, Hosting & SEO
The build is the start, not the finish. Stitch Me Up went live with a partnership in place to keep the site fast, secure, and growing in Google month after month — while Instagram keeps doing what it does best.
Project Gallery
Homepage · Dublin's Custom Embroidery Experts
Custom Logo Upload Form
How It Works & Get in Touch
Personalised Gifts Collection
The Results
The site is less than 30 days old at the time of publishing — so this case study goes live alongside it. The promise: rank for the service keywords, build trust on first impression, capture leads cleanly through the custom form, and unlock the event, club, and corporate buyers Instagram alone couldn't reach. The Search Console and form-submission numbers land at the 30 and 90-day marks.
📊 Lead capture and Search Console data publishing here at the 30 and 90-day marks.
From Instagram-only to a real brand home — shipped in under 30 days
Running a business off Instagram alone?
If social is converting but you've nowhere to send the bigger jobs — let's build the home base your brand deserves.